Posts Tagged - black-and-white


January 22nd, 2012


December 5th, 2011


September 19th, 2011


July 21st, 2011


July 20th, 2011

几何 Geometry6586

July 11th, 2011

Light on the Si...6153

March 27th, 2011

Walrus Journals6050

February 11th, 2011


July 6th, 2010


July 3rd, 2010

Zone Modules4409

May 23rd, 2010

Belhaven Meridi...4426

May 15th, 2010


May 14th, 2010

Why We Travel4346

May 9th, 2010


April 21st, 2010

Study of Waves ...4201

March 29th, 2010


February 18th, 2010

Mos Def –...3840

February 15th, 2010

White Lines3788

February 12th, 2010

Codigos de abst...3665

January 28th, 2010

Friday, 27th March, 2015

in this issue


A Suspended Surface of 76 Tungsten Lamps



reading list


Continuous Improvement

The storied Japanese business philosophy of kaizen–roughly, “continuous improvement”–has been applied to HeatTech. From season to season, the improvements can be dramatic. The 2011 yarn has 88 threads, the 2012 just 64–”but it’s even warmer!” the worker says.

“We are not a fashion company,” Yanai likes to say. “We are a technology company.” He is so fond of this line, he repeats it during each of my three meetings with him. Finally, I ask him what kind of technology he’d like to see on Uniqlo’s shelves. He goes wide-eyed and blue-sky on me. “One-size-fits-all clothing,” he suggests, thinking of fabric that automatically adapts to the wearer’s contours. “Clothes that do not require any laundry. Just rinse it in water, shake it off, and all the dirt is gone.” He thinks a moment longer. “Or depending on your mood for the day, maybe fabric where the color may change.”

For the moment, Uniqlo’s key innovation is a proprietary heat-retaining synthetic material called HeatTech. “People once thought cotton underwear was the best,” Yanai says. “Synthetics were only good for mountain climbing or outdoor use, and they were not seen as comfortable.” Developed with Toray Industries, HeatTech begins its life in the western Japanese prefecture of Ishikawa, a lovely coastal plain ringed by snow-hatted mountains that is a longtime center for textile innovation. There, in a remarkably versatile factory that also produces carbon fiber for wind-turbine blades and Boeing Dreamliners, Toray makes the polyester-and-nylon yarn that eventually becomes HeatTech long johns, T-shirts, and socks.

  1. Fast Company

Neologisms: Scenius

Scenius – local bursts of innovation; the communal form of genius.

Examples: Athens between 440 BC and 380 BC; Florence between 1450 and 1490.

  1. Brian Eno
  2. Imagine, Jonah Lehrer

Re Post: On the Street….27th St., New York

She says, “your previous posts contained something intangible, but this photo? There is nothing special in this one other then that she is skateboarding”.

I think the points that she’s making are interesting. I understand them but I don’t agree.

Because I’ve been traveling so much internationally, when I come back to New York I see the city with very fresh, clear eyes.

I see more easily what makes this city unique.

Yes, this photo is a common sight to this commenter because it’s in her own backyard.  However, you can’t take a photo like this in Paris, Milan, Morocco or Tokyo.

  1. The Sartorialist

Hummus Diplomacy

A year later, the Association of Lebanese Industrialists threatened legal action to prevent Israel from selling hummus under the hummus name, which means chickpea in Arabic; the argument, in essence, was that as it goes for sparkling wine, where only bottles of a precise provenance qualify as Champagne, so it should for the tangy ­purée. By 2009, Lebanon and Israel had found a different way to settle their hummus differences: a competition to build the world’s single largest dish of the stuff. Israel whipped up an 8,993-pound batch, only to have Lebanon strike back with a decisive 23,042-pounder.

  1. New York magazine

new music


from the archives

The London Fields

June 16th, 2011 | design

Inspiration is for Amateu...

June 17th, 2011 | reading list

Blind Spot

September 26th, 2011 | art

Lose It

April 5th, 2011 | new music

Skype Visualization

May 8th, 2011 | design

back issues

issue003  issue002  humansvsrobots  issue001 


September 9th, 2010

love the way it’s being used and love the whole concept of the website. marvellous work.

-Mitja Miklavcic, designer of FF Tisa, via Twitter

June 21st, 2010

I was surfing the web and arrived (in a roundabout way) at your site, even more surprisingly I found a shot of mine being used for your July 21st issue. I just wanted to drop you a quick line and say I think your site looks great and I love the content. I’m happy that you were able to include my work somehow and keep up the good work.

about the new minimum

The New Minimum is a magazine about unique perspectives. We realized that the web has lots of good ideas but has a hard time with presenting them in a compelling manner. Our priority is to match good content with great art direction.

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about the site

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