Hit Record
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Kerry Lauerman, on Salon’s new publishing strategy:
We’ve also — completely against the trend — slowed down our process. We’ve tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere. We’re actually publishing, on average, roughly one-third fewer posts on Salon than we were a year ago. So: 33 percent fewer posts; 40 percent greater traffic.
It sounds simple, maybe obvious, but: We’ve gone back to our primary mission and have been focusing on originality. And it’s working.






