Thursday, 23rd February, 2012

in this issue

articles

reading list

all

Hit Record

Kerry Lauerman, on Salon’s new publishing strategy:

We’ve also — completely against the trend — slowed down our process. We’ve tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere. We’re actually publishing, on average, roughly one-third fewer posts on Salon than we were a year ago. So: 33 percent fewer posts; 40 percent greater traffic.

It sounds  simple, maybe obvious, but: We’ve gone back to our primary mission and have been focusing on originality. And it’s working. 

  1. Open Salon

You Can’t Set Out to Make a Masterpiece

Susan Kare, when asked if she had any idea how important the work she did for Apple would end up being:

”You can set out to make a painting, but you can’t set out to make a great painting,” she told me. “If you look at that blank canvas and say, ‘Now I’m going to create a masterpiece’ — that’s just foolhardy. You just have to make the best painting you can, and if you’re lucky, people will get the message.”

Also interesting is this interpretation of the symbol on the command key, which I’ve always been curious about:

The symbol on every Apple command key to this day — a stylized castle seen from above — was commonly used in Swedish campgrounds to denote an interesting sightseeing destination.

Perhaps the first useful internet comment provides a different origin:

Small pedantic note: It’s not a stylized castle. It’s a Saint Hannes cross or Saint Johns arms. It was proposed to be a symbol for “Place of interest” in Finland in the 50′s and became a traffic sign for this in Scandinavia in the 60′s, so that part is correct.

  1. NeuroTribes

On Founding Wired

John Plunkett, on founding Wired magazine:

“I’ve got it. I know what our magazine should be about!”

“What?”

“Computers!”

“Oh.”

“You don’t understand – computers are going to be the rock and roll of the 1990s!”

“You’re right; I really don’t understand that at all.” 

  1. eye magazine

Read the Story Before You Lay Out the Page…

And other things I learned from Lou Silverstein, by Roger Black:


The Times editorial page before and after Lou. It’s hard to believe the before example (1958) is not much more than 50 years old. It looks like the 19th century. Yet, the the after (1978) could have been printed yesterday.

  1. Roger Black

Neologism: Narquitecture

These are the palaces of legend. In Mexican novels, and in movies, the houses of the illicitly rich and infamous are louche, luxurious affairs, with toilets made of gold, mounds of cocaine or cash lying around and furniture of thronelike proportions. In the public imagination, what might be called “narquitecture” or “narco style” is all gaudy excess — part “Real Housewives,” part “Scarface,” part conquistador.

  1. nytimes.com

new music

all

from the archives

Madre

May 24th, 2011 | reading list

11 OFFF2009

February 4th, 2011 | design, film and video

Doha Film Institute

October 28th, 2011 | design

Privé Terrein

December 8th, 2011 | design

back issues

letters

September 9th, 2010

love the way it’s being used and love the whole concept of the website. marvellous work.

-Mitja Miklavcic, designer of FF Tisa, via Twitter

June 21st, 2010

I was surfing the web and arrived (in a roundabout way) at your site, even more surprisingly I found a shot of mine being used for your July 21st issue. I just wanted to drop you a quick line and say I think your site looks great and I love the content. I’m happy that you were able to include my work somehow and keep up the good work.

about the new minimum

The New Minimum is a magazine about unique perspectives. We realized that the web has lots of good ideas but has a hard time with presenting them in a compelling manner. Our priority is to match good content with great art direction.

Libraries are not just repositories of books, but cornerstones of democracy. True democracy — based upon the informed consent of the governed — cannot exist without full, free, and public access to knowledge

about the site

If you need some room to breathe, slide the Table of Contents out of the way. You can also go back to the top quickly from the same place. It's also where you can choose your subscription options. All these options are in the upper left, no matter where you are.

You can use the In This Issue section to get around. A bit about the sections: The current featured story will always be at the top, followed by the most recent stories. The New Music section is recent tracks worth hearing, and you can listen to them right from the main page. There is also a music cateogry for more in-depth articles about music. The Reading List section is clippings of things worth reading. Around the Web is a selection of interesting things making the rounds on the internet, though they’re not a perfect fit for the content we want to focus on. Towards the bottom, you’ll find the second half of this month’s featured stories, as well as some random posts from our archives. Beyond that — well, you know — that's where you are now.

If you see any bugs, please report them.

colophon

the new minimum is best viewed in a modern browser. We recommend Safari on a Mac. It’s powered by WordPress. The headlines are set in League Gothic, and the text is FF Tisa. Both are served by Typekit. Some of the software that enabled this labor of love include Adobe’s Creative Suite and Panic’s Coda. the new minimum was lovingly designed with, coded on, and inspired by Apple products.

contributors

We're looking for contributors! If you write, make art, take photographs, design things, have a story to tell, or just have something to share, holler! We're visual people over here, so if you can art direct your story all the better. Submissions should reflect a unique perspective. If you're a developer, we could use your help, too.

sponsors

For a limited time, we are offering free space to carefully selected partners. If you have a well designed product that you think would be a good fit for our readership, please contact us for more information.

contact

Please direct inquiries here.

Top

circulation

226

subscribe

RSS | Twitter