The Tao of Wifi
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Janelli started a Web site, wtfwifi.com. “The more I started looking at it, the more I realized that it was really just a new form of media that people were using to express themselves.
She consulted Elihu Rubin, who teaches urbanism at Yale’s School of Architecture:
Rubin was reminded of Georg Simmel’s “The Metropolis and Mental Life,” written in Berlin in 1903: “He wrote about the difficulty in asserting individual personality within the dimensions of metropolitan life. One solution was to adopt ‘tendentious peculiarities,’ mannerisms (of dress, speech, etc.) or other extravagances to attract attention and thus bolster self-esteem. Is the wireless network name one such peculiarity?”
Too deep? They’re also great entertainment.






