Eichler and Smart, Cheap & Good
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Samuel Medina from Architizer:
Isaacson situates Jobs’ early childhood against the backdrop of the aesthetic simplicity which characterized Eichler’s homes. A real estate developer, Joseph Eichler built some 11,000 homes in California over a period of nearly 25 years from the mid-century on. The houses, with their unadorned surfaces, clean lines, and material sumptuousness, helped to insinuate and contextualize modernism within the bounds of the American dream born out of the post-war boom.
Jobs, in fact, repeatedly related to Isaacson his affinity for and aesthetic debt to Eichler, saying, “His houses were smart and cheap and good. They brought clean design and simple taste to lower-income people.”
As Isaacson points out, the Eichler houses married artistic sensibility with mass production in an exemplary way that would prove instrumental in the development of a young and ambitious Steve Jobs. Describing his former home, Jobs told his biographer, “I love it when you can bring really great design and simple capability to something that doesn’t cost much. It was the original vision for Apple.”







