Archive - June, 2011

Thank you, site...6487

June 28th, 2011


June 27th, 2011

Cold Stations6442

June 27th, 2011

Zay El Hawa6474

June 26th, 2011

Face of the Rev...6473

June 26th, 2011


June 25th, 2011


June 23rd, 2011

Inspiration, II6454

June 23rd, 2011

Deep summer is ...6277

June 21st, 2011


June 18th, 2011


June 18th, 2011


June 18th, 2011


June 18th, 2011

Inspiration is ...6436

June 17th, 2011


June 17th, 2011


June 17th, 2011


June 17th, 2011


June 17th, 2011


June 17th, 2011

The London Fiel...6406

June 16th, 2011

Monday, 30th November, 2015

in this issue


A Suspended Surface of 76 Tungsten Lamps



reading list


Continuous Improvement

The storied Japanese business philosophy of kaizen–roughly, “continuous improvement”–has been applied to HeatTech. From season to season, the improvements can be dramatic. The 2011 yarn has 88 threads, the 2012 just 64–“but it’s even warmer!” the worker says.

“We are not a fashion company,” Yanai likes to say. “We are a technology company.” He is so fond of this line, he repeats it during each of my three meetings with him. Finally, I ask him what kind of technology he’d like to see on Uniqlo’s shelves. He goes wide-eyed and blue-sky on me. “One-size-fits-all clothing,” he suggests, thinking of fabric that automatically adapts to the wearer’s contours. “Clothes that do not require any laundry. Just rinse it in water, shake it off, and all the dirt is gone.” He thinks a moment longer. “Or depending on your mood for the day, maybe fabric where the color may change.”

For the moment, Uniqlo’s key innovation is a proprietary heat-retaining synthetic material called HeatTech. “People once thought cotton underwear was the best,” Yanai says. “Synthetics were only good for mountain climbing or outdoor use, and they were not seen as comfortable.” Developed with Toray Industries, HeatTech begins its life in the western Japanese prefecture of Ishikawa, a lovely coastal plain ringed by snow-hatted mountains that is a longtime center for textile innovation. There, in a remarkably versatile factory that also produces carbon fiber for wind-turbine blades and Boeing Dreamliners, Toray makes the polyester-and-nylon yarn that eventually becomes HeatTech long johns, T-shirts, and socks.

  1. Fast Company

Neologisms: Scenius

Scenius – local bursts of innovation; the communal form of genius.

Examples: Athens between 440 BC and 380 BC; Florence between 1450 and 1490.

  1. Brian Eno
  2. Imagine, Jonah Lehrer

Re Post: On the Street….27th St., New York

She says, “your previous posts contained something intangible, but this photo? There is nothing special in this one other then that she is skateboarding”.

I think the points that she’s making are interesting. I understand them but I don’t agree.

Because I’ve been traveling so much internationally, when I come back to New York I see the city with very fresh, clear eyes.

I see more easily what makes this city unique.

Yes, this photo is a common sight to this commenter because it’s in her own backyard.  However, you can’t take a photo like this in Paris, Milan, Morocco or Tokyo.

  1. The Sartorialist

Hummus Diplomacy

A year later, the Association of Lebanese Industrialists threatened legal action to prevent Israel from selling hummus under the hummus name, which means chickpea in Arabic; the argument, in essence, was that as it goes for sparkling wine, where only bottles of a precise provenance qualify as Champagne, so it should for the tangy ­purée. By 2009, Lebanon and Israel had found a different way to settle their hummus differences: a competition to build the world’s single largest dish of the stuff. Israel whipped up an 8,993-pound batch, only to have Lebanon strike back with a decisive 23,042-pounder.

  1. New York magazine

new music


from the archives

Inspiration in the Age of...

June 13th, 2011 | feature


May 1st, 2011 | illustration

Bloom (Jamie XX Rework)

November 18th, 2011 | new music

Thank you, siteInspire!

June 28th, 2011 | reading list

Apple’s Diabolical Plan...

January 22nd, 2011 | Apple, reading list

back issues

issue003  issue002  humansvsrobots  issue001 


September 9th, 2010

love the way it’s being used and love the whole concept of the website. marvellous work.

-Mitja Miklavcic, designer of FF Tisa, via Twitter

June 21st, 2010

I was surfing the web and arrived (in a roundabout way) at your site, even more surprisingly I found a shot of mine being used for your July 21st issue. I just wanted to drop you a quick line and say I think your site looks great and I love the content. I’m happy that you were able to include my work somehow and keep up the good work.

about the new minimum

The New Minimum is a magazine about unique perspectives. We realized that the web has lots of good ideas but has a hard time with presenting them in a compelling manner. Our priority is to match good content with great art direction.

Libraries are not just repositories of books, but cornerstones of democracy. True democracy — based upon the informed consent of the governed — cannot exist without full, free, and public access to knowledge

about the site

If you need some room to breathe, slide the Table of Contents out of the way. You can also go back to the top quickly from the same place. It's also where you can choose your subscription options. All these options are in the upper left, no matter where you are.

You can use the In This Issue section to get around. A bit about the sections: The current featured story will always be at the top, followed by the most recent stories. The New Music section is recent tracks worth hearing, and you can listen to them right from the main page. There is also a music cateogry for more in-depth articles about music. The Reading List section is clippings of things worth reading. Around the Web is a selection of interesting things making the rounds on the internet, though they’re not a perfect fit for the content we want to focus on. Towards the bottom, you’ll find the second half of this month’s featured stories, as well as some random posts from our archives. Beyond that — well, you know — that's where you are now.

If you see any bugs, please report them.


the new minimum is best viewed in a modern browser. We recommend Safari on a Mac. It’s powered by WordPress. The headlines are set in League Gothic, and the text is FF Tisa. Both are served by Typekit. Some of the software that enabled this labor of love include Adobe’s Creative Suite and Panic’s Coda. the new minimum was lovingly designed with, coded on, and inspired by Apple products.


We're looking for contributors! If you write, make art, take photographs, design things, have a story to tell, or just have something to share, holler! We're visual people over here, so if you can art direct your story all the better. Submissions should reflect a unique perspective. If you're a developer, we could use your help, too.


For a limited time, we are offering free space to carefully selected partners. If you have a well designed product that you think would be a good fit for our readership, please contact us for more information.


Please direct inquiries here.



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