Conde Nast on iPad editions
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Conde Nast is tapping the brakes on its drive to deliver iPad editions of all its magazines, according to company employees, acknowledging that conditions aren’t quite right yet to deliver the ideal app editions at the kind of scale that advertisers want.
Or, in plainer terms, it’s about money:
Ad buyers point out that iPad editions across the publishing industry still lack both the scale that marketers want and the metrics to help gauge ad effectiveness.
A classic Old Business response to a problem — it’s not us it’s them. Nevermind using the introspection required to realize that lackluster sales are due to lousy products, much less knowing how to fix them.
Bloomberg Businessweek was the first to offer a reasonable subscription strategy; Conde Nast has finally followed suit. It’ll be interesting to see how this alone effects digital circulation.
Maybe now they can actually think about making a good product.






