What Should Food Look Like?
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I started to think about what food packaging says about class in America. Where you shop, and what the bag, bottle or box looks like, is as good an indicator of your class and what you think food is as any survey. Food packagers direct our buying decisions every day, and maybe that tricky cultural shift could be accomplished in the supermarket aisles.
So we have two extremes: aggression and shine, minimalism and chalk. If we want to cross class lines, and get everyone to eat better, wouldn’t it make sense to come up with packaging that was neither tacky nor classy? We need a new identity for plain, simple, grandmother-would-recognize food? Not patronizing, not upscaling. Middlebrow chips? Neutral beverages? We need supermarket aisles stocked with food, not messages about our income level.






