Archive - February, 2009

caviar type1133

February 28th, 2009

nothing somethi...1132

February 28th, 2009

lexus called; t...1131

February 28th, 2009

big sean1130

February 27th, 2009

phil yamada1128

February 27th, 2009

the social web ...1127

February 27th, 2009

and this is why...1125

February 27th, 2009

can't stop...1123

February 27th, 2009

I thought it wa...1122

February 27th, 2009

wow I'm re...1121

February 27th, 2009

I know I claim ...1120

February 27th, 2009

the blackberry ...1119

February 27th, 2009

morning breath ...1118

February 27th, 2009

next camera?/ e...1117

February 27th, 2009

batteries that ...1116

February 27th, 2009

who needs ñ...1115

February 27th, 2009

most delicious ...1114

February 27th, 2009

today's te...1113

February 26th, 2009

Analog Weather ...1111

February 26th, 2009

villa berkel1105

February 26th, 2009

Sunday, 29th March, 2015

in this issue


A Suspended Surface of 76 Tungsten Lamps



reading list


Continuous Improvement

The storied Japanese business philosophy of kaizen–roughly, “continuous improvement”–has been applied to HeatTech. From season to season, the improvements can be dramatic. The 2011 yarn has 88 threads, the 2012 just 64–”but it’s even warmer!” the worker says.

“We are not a fashion company,” Yanai likes to say. “We are a technology company.” He is so fond of this line, he repeats it during each of my three meetings with him. Finally, I ask him what kind of technology he’d like to see on Uniqlo’s shelves. He goes wide-eyed and blue-sky on me. “One-size-fits-all clothing,” he suggests, thinking of fabric that automatically adapts to the wearer’s contours. “Clothes that do not require any laundry. Just rinse it in water, shake it off, and all the dirt is gone.” He thinks a moment longer. “Or depending on your mood for the day, maybe fabric where the color may change.”

For the moment, Uniqlo’s key innovation is a proprietary heat-retaining synthetic material called HeatTech. “People once thought cotton underwear was the best,” Yanai says. “Synthetics were only good for mountain climbing or outdoor use, and they were not seen as comfortable.” Developed with Toray Industries, HeatTech begins its life in the western Japanese prefecture of Ishikawa, a lovely coastal plain ringed by snow-hatted mountains that is a longtime center for textile innovation. There, in a remarkably versatile factory that also produces carbon fiber for wind-turbine blades and Boeing Dreamliners, Toray makes the polyester-and-nylon yarn that eventually becomes HeatTech long johns, T-shirts, and socks.

  1. Fast Company

Neologisms: Scenius

Scenius – local bursts of innovation; the communal form of genius.

Examples: Athens between 440 BC and 380 BC; Florence between 1450 and 1490.

  1. Brian Eno
  2. Imagine, Jonah Lehrer

Re Post: On the Street….27th St., New York

She says, “your previous posts contained something intangible, but this photo? There is nothing special in this one other then that she is skateboarding”.

I think the points that she’s making are interesting. I understand them but I don’t agree.

Because I’ve been traveling so much internationally, when I come back to New York I see the city with very fresh, clear eyes.

I see more easily what makes this city unique.

Yes, this photo is a common sight to this commenter because it’s in her own backyard.  However, you can’t take a photo like this in Paris, Milan, Morocco or Tokyo.

  1. The Sartorialist

Hummus Diplomacy

A year later, the Association of Lebanese Industrialists threatened legal action to prevent Israel from selling hummus under the hummus name, which means chickpea in Arabic; the argument, in essence, was that as it goes for sparkling wine, where only bottles of a precise provenance qualify as Champagne, so it should for the tangy ­purée. By 2009, Lebanon and Israel had found a different way to settle their hummus differences: a competition to build the world’s single largest dish of the stuff. Israel whipped up an 8,993-pound batch, only to have Lebanon strike back with a decisive 23,042-pounder.

  1. New York magazine

new music


from the archives


November 15th, 2011 | design

Quimey Quequen

February 5th, 2011 | new music

Right Thing To Do

July 11th, 2011 | new music

App Stores

January 8th, 2011 | reading list


June 27th, 2011 | photography, reading list

back issues

issue003  issue002  humansvsrobots  issue001 


September 9th, 2010

love the way it’s being used and love the whole concept of the website. marvellous work.

-Mitja Miklavcic, designer of FF Tisa, via Twitter

June 21st, 2010

I was surfing the web and arrived (in a roundabout way) at your site, even more surprisingly I found a shot of mine being used for your July 21st issue. I just wanted to drop you a quick line and say I think your site looks great and I love the content. I’m happy that you were able to include my work somehow and keep up the good work.

about the new minimum

The New Minimum is a magazine about unique perspectives. We realized that the web has lots of good ideas but has a hard time with presenting them in a compelling manner. Our priority is to match good content with great art direction.

Libraries are not just repositories of books, but cornerstones of democracy. True democracy — based upon the informed consent of the governed — cannot exist without full, free, and public access to knowledge

about the site

If you need some room to breathe, slide the Table of Contents out of the way. You can also go back to the top quickly from the same place. It's also where you can choose your subscription options. All these options are in the upper left, no matter where you are.

You can use the In This Issue section to get around. A bit about the sections: The current featured story will always be at the top, followed by the most recent stories. The New Music section is recent tracks worth hearing, and you can listen to them right from the main page. There is also a music cateogry for more in-depth articles about music. The Reading List section is clippings of things worth reading. Around the Web is a selection of interesting things making the rounds on the internet, though they’re not a perfect fit for the content we want to focus on. Towards the bottom, you’ll find the second half of this month’s featured stories, as well as some random posts from our archives. Beyond that — well, you know — that's where you are now.

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the new minimum is best viewed in a modern browser. We recommend Safari on a Mac. It’s powered by WordPress. The headlines are set in League Gothic, and the text is FF Tisa. Both are served by Typekit. Some of the software that enabled this labor of love include Adobe’s Creative Suite and Panic’s Coda. the new minimum was lovingly designed with, coded on, and inspired by Apple products.


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